THE CULTURE
NEW YORK
SOUTH ASIA
STREETWEAR ★ ★

Hukam Collective

ISSUE: 001
EST. 2023
May 11, 2025

Urban Revolution Drops Now

Founded through a love of streetwear and a necessity to infuse South Asian culture, Hukam Collective bridges two worlds. Our distinctive silhouettes, thoughtful designs, and cultural heritage define our newest collection.

Inspired by the gritty energy of NYC streets and the vibrant colors of South Asian art, each piece tells a story of cultural collaboration and street style.

Limited quantities available for our first collection.

New York City street with yellow taxis
FEATURED

What is Hukam?

"Hukam" is a South Asian concept meaning divine order or command.

It represents the natural flow of life and the acceptance of one's path. Our brand embodies this philosophy—creating with purpose and intention.

Rule Every Street
EST. 2023 ★ ★ ★

ORIGINAL COLLECTION

OG T-Shirt

OG T-Shirt

$45
COMING SOON

Our signature tee featuring cultural fusion design elements on premium cotton.

OG Hoodie

OG Hoodie

$85
COMING SOON ★ ★ ★

Heavyweight cotton blend hoodie with South Asian-inspired graphics and details.

OG Sweats

OG Sweats

$65
COMING SOON ★ ★

Relaxed fit sweatpants with subtle cultural motifs and premium comfort.

THE COLLECTIVE STORY

Born at the intersection of 1970s India and vintage New York City, Hukam Collective represents the fusion of two rich cultural heritages.

Our designs draw inspiration from retro Indian typography, the gritty energy of NYC streets, and the rebellious spirit that unites them both.

Each piece tells a story of cultural pride, urban style, and timeless coolness. We're not just creating clothes—we're crafting a movement that celebrates heritage while pushing boundaries.

Brand story image
CULTURAL HERITAGE

The fusion of 1970s Indian aesthetics with the raw energy of vintage NYC creates a unique visual language that defines our brand identity.

MANIFESTO

We believe in the power of cultural exchange. Our pieces are conversations between worlds, between generations, between traditions.

Every stitch, every print, every silhouette is a deliberate choice to honor our heritage while creating something entirely new.

This is more than fashion. This is cultural storytelling through the medium of streetwear.

RULE THE STREETS
SINCE 2023